About Alex's Hoang
My journey in the world of MICE travel began more than a decade ago with one simple belief: that a business trip can be so much more than meetings and schedules. It can be a story.
As the Corporate Experience Architect at Threeland Travel, I design programs that connect people and cultures while achieving real business goals. Every corporate journey I create is crafted with care, creativity, and precision from the first concept to the final farewell.
I see every event as a living, breathing experience, one that engages the senses, celebrates local culture, and leaves participants with unforgettable memories. Whether it’s a leadership summit in Hanoi or an incentive celebration in Halong Bay, I strive to infuse warmth, elegance, and a genuine sense of belonging into every moment.
At Threeland, I take pride in transforming logistics into emotions and destinations into meaningful connections. For me, this is more than a career — it’s a calling to create moments where purpose meets passion.
Alex's Expertise
Over the years, I’ve had the privilege of orchestrating MICE programs across Vietnam, Cambodia, and Laos, welcoming corporate clients from diverse industries and cultures. My expertise lies in creating tailor-made corporate experiences that seamlessly combine strategic goals with authentic local flavor and human connection.
From conferences, incentive trips, and team-building programs to large-scale events involving hundreds of participants, I have mastered the art of managing every detail with precision. My strength lies in turning complex logistics into effortless execution, ensuring each program runs smoothly and leaves a lasting impression. I also focus on integrating cultural authenticity, CSR initiatives, and sustainability practices to make every event not just memorable, but meaningful.
Having worked across multiple destinations, I’ve built strong partnerships with hotels, venues, and local suppliers throughout Indochina, allowing me to deliver experiences that are both world-class and deeply rooted in local identity. For me, success is measured not only by flawless coordination, but by the emotional impact an event creates - the inspiration, motivation, and unity that participants carry home long after it ends.
Alex's Best Travel Experience
One of the most unforgettable moments in my career was during a large incentive event in Halong Bay, where we hosted over 500 guests on a floating stage surrounded by majestic limestone cliffs. As the sun dipped below the horizon, the water shimmered in gold while music echoed through the bay. Guests from fifteen different countries stood side by side, smiling, dancing, and toasting to success.
In that magical moment, I realized we hadn’t just organized a corporate event, we had created a shared human experience. That’s when I truly understood the power of travel: to connect, to inspire, and to remind us that beyond business, we are all humans seeking meaning, joy, and connection.
