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A 30-minute drive from the South of Danang, Hoian is an ancient town known as a boutique yet lively township, considered as the “No.1 tourist attraction” in Vietnam according to many polls. Being a mixture of up-to-17th-century Southeast Asian trading port, with traces of ancient Japanese, Chinese and Vietnamese housing styles, Hoian illustrates the glory of a former trading hub, which has now turned into a key cultural rendezvous. Amongst the growing cities and towns in Asia, Hoian is leading in sustainable tours with the locals’ decisiveness and consecutive efforts to maintain traditions and native spirit. Like other well-preserved ancient towns, Hoian is packed with romantic boutique houses, shops, cafés, flowery streets and brilliantly lit night streets. The difference is that the town has been recognized as “the first place to visit in Vietnam” and offers many options within a short time for diverse age groups, from staying lazily in town and relaxing, to coming over An Bang beach for sunbathing and swimming, or taking boats and Vespa to villages.

Recently, Hoian has become famous for small educational tours, with two great attractions at Tra Que Vegetable Village and the silkworm feeding center, where you can observe how locals use non-fertilizers for gardening or learn about the whole cycle of silk production. If sustainable tourism is inspiring the visitors by the locals’ authentic lifestyle, Hoian residents are doing an exceptional job.

Food & Drink

Hoi An cuisine is famous for dishes that are quite simple but meticulous in process and delicious in taste, which has an unique and characteristic flavor of Quang Nam province. This may be the reason why visitors always keep Hoi An cuisine in mind as the way to remember to this ancient town. Some popular dishes are listed below.

Travel Guide

As an ancient, peaceful and also colorful attraction, Hoi An is one of the most popular tourist sites in Vietnam that intriguing with its narrow cobblestone streets, bright lanterns, abundance and warm-hearted local. This little town is chose as an ideal candidate that Vietnam tourism ministry often shows to the world. Here are a few things you need to know before travelling to Hoian.


Our pick: A couple of days in the ancient town of Hoian with sightseeing and shopping, followed by a luxurious relaxation at a beach resort in Danang, ranging from boutique to high end categories.

Culture visits in Hoian

World Heritage expediton by strolling around Hoi An ancient town, visiting Cham sculpture Museum in Danang and excursion to Myson Sanctuary.

Beach holiday in Hoian

Family beach holiday with several days at luxury resorts then entertainment in theme parks at Ba Na Hill.

Sightseeing in Hoian

Leisurely sightseeing around the acient town, river boat trips with stops at villages, Vespa or biking tour to Tra Que Vegetable Vilalges.

Shopping in Hoian

Ideal places to shop for: Ceramic bamboo products, wooden and stone furniture and specially with Long (dragon) apparels and suites. 

Recommended Tours

4 days / 3 nights


Hoi An, a living museum, one of the UNESCO Heritage Sites, is an unskipped destination for your family holiday. Unlike other ancient towns in the world, Hoi An is not only known as its well-preserved Ancient Town but also its stunning beach escapes. You will see a typical trading town through the well-preserved ancient architectures, local lifestyle, traditional cuisine of Hoi An. It is a wise to add Hoi An beach and ancient town in your Vietnam package tour with local experts’ support.

6 days / 5 nights

Pack your Vietnam trip just in the hyphen between the North and South Vietnam, your pick may make you the most unique tourist.

9 days / 8 nights

Expectant mothers can experience local care and hospitality, research ancient cultures which worship the reproduction. Visiting historical sites of Hanoi and cruising the magnificent Halong Bay, learning to make some Vietnamese healthy and stunning dishes. Enjoying boutique Hoian Ancient town and getting to know the sacred worship and respect of the Cham people toward the reproduction. Visiting the hectic China Town and the best shopping places in Saigon

15 days / 14 nights


This romantic package tour to Vietnam under perfect settings and activities to make your honeymoon vacation special and worth remembering. You and your beloved one will have a great chance to admire the impressive nature beauty, most of them are world heritage sites, to learn the traditional culture and history of Vietnam before reaching its modern daily life in Saigon as well as beach holidays on both mainland and Phu Quoc island.